Page 131 - AERC Strategic Plan 2 July2020

THE AERC 2020–2025 STRATEGIC PLAN

Data Collection
Level Expected Results Indicators Indicator Definition Baseline Target Values Final Instrument and Risks/Assumptions
Target Frequency

2019/20 2020/21 2021/22 2022/23 2023/24 2024/25
Output 3.4.4 Fully trained and Number of brand Cumulative count of 2 3 4 5 6 7 ✓ Evaluations; ✓ Network maintains cohesion;
prepared brand spokespersons trained. brand spokespersons ✓ Annual reports; ✓ Political atmosphere remains
spokesman. trained. favourable;
✓ Observations (AERC
network); ✓ Participation by stakeholders.
✓ Programme records;
✓ Tracer studies.
Activity 3.4.4.1: Change 1 1 1 1 1 ✓ Feedback;
internal media approach ✓ Annual reports;
towards a consistent,
proactive pitching model ✓ Evaluations;
through one dedicated ✓ Email/other request logs.
staff member or agency
support.
Output 3.4.5 Five impact video Number of impact video Cumulative count of 0 5 10 15 20 25 ✓ User feedback; ✓ Availability of budget;
campaigns conducted campaigns mounted impact video campaigns ✓ Systems records; ✓ Technical infrastructure
annually in French, in English, French, and mounted in English, available.
English and Portuguese, Portuguese. French, and Portuguese. ✓ Usage records;
combined with data ✓ Website.
results.
Activity 3.4.5.1: 5 5 5 5 5 ✓ System records;
Geotargeting and ✓ User feedback;
language targeting in
French and Portuguese ✓ Website.
to reach entire network.
Create historical impact
stories under the #AERC
impact.
Output 3.4.6 Event campaigns Number of event Cumulative count of event 0 5 10 15 20 25 ✓ User feedback; ✓ Availability of budget;
showcasing experience campaigns showcasing campaigns showcasing ✓ Systems records; ✓ Minimal procurement delays;
and impact conducted experience and impact experience and impact
one month prior to one conducted one month conducted one month ✓ Usage records; ✓ Technical infrastructure
month after the event. prior to one month after prior to one month after ✓ Effective and well- available;
the event. the event. designed website. ✓ Copyright laws will not change
radically.
Activity 3.4.6.1: 3 3 3 3 3
Showcase ‘featured
experts’ with a monthly
podcast on economic
issues, Twitter chats, FB
and Instagram Story, IGTV
promotion.

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