Page 130 - AERC Strategic Plan 2 July2020

THE AERC 2020–2025 STRATEGIC PLAN

Data Collection
Level Expected Results Indicators Indicator Definition Baseline Target Values Final Instrument and Risks/Assumptions
Target Frequency

2019/20 2020/21 2021/22 2022/23 2023/24 2024/25
Activity 3.4.1.1: Create a 1 1 1 1 1 ✓ Published articles
media outreach plan to about AERC in print and
strategically align with electronic media;
programme priorities, by ✓ Dissemination packages
region. available;
✓ Evaluation of media
campaign.
Output 3.4.2 Message map outlining Increase in visibility Measure of AERC visibility 10% 15% 20% 25% 30% 35% ✓ Comments/views ✓ Cooperation from other
the AERC story. via the global and globally and around Africa received from institutions, researchers,
Pan-African press with per quarter, and number stakeholders; trainers, and policymakers;
placements per quarter of short video interviews ✓ Feedback and user ✓ Potential partners willing to
as well as development with brand spokesperson forms; collaborate with AERC;
and promotion of short and featured experts on
video interviews with trending economic issues. ✓ Annual reports; ✓ Leadership in the various
brand spokesperson ✓ Evaluations. institutions will not create
and featured experts on problems for partnership.
trending economic issues.
Activity 3.4.2.1: Develop 7 7 7 7 7 ✓ Published articles
and promote six to about AERC in print and
eight short-form video electronic media;
interviews with brand ✓ Dissemination packages
spokesperson and available;
featured experts on
trending economic issues. ✓ Evaluation of media
campaign.
Output 3.4.3 Media trained and Number of network Cumulative count of 0 10 20 30 40 50 ✓ Evaluations; ✓ Services will reach targeted
available cohort of experts trained and network experts trained ✓ Annual reports; organizations and individuals;
spokespeople, segmented available in Eastern, and available in Eastern, ✓ Resources available;
regionally and by topic. Western, and Southern Western, and Southern ✓ Observations (AERC
Africa. Africa. network); ✓ Network maintains cohesion;
✓ Programme records; ✓ Political stability.
✓ Tracer studies.
Activity 3.4.3.1: Conduct 3 3 3 3 3 ✓ Evaluation reports;
three media tours/ ✓ Feedback from
background briefings network members and
annually in key markets policymakers.
(two global, one regional),
targeting economics and
finance journalists at
influential outlets.

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